Les Mills Fitness Club, Auckland City, New Zealand

Les Mills Fitness Club, Auckland City, New Zealand


Last year, after having been in business for more than 50 years, the New Zealand fitness powerhouse Les Mills completed the design of an additional facility across from its flagship location on Victoria Street in Auckland City.


The addition is a thoroughly re-configured industrial building that now houses three new Les Mills studios. These studios and the fitness programs offered in them have been designed to meet the expectations of the Gen Z and Millennial demographics.


Based on Les Mills own global research these age groups drive most of fitness-club spending. Les Mills research also indicates that the mean age of fitness club members is 36.4 and the mean age of those who join fitness clubs is 30.6.


The vibe at the new studios is masculine and dark, all business and hard work. The facility was designed by Auckland-based Monk Mackenzie and interior designers, Rufus Knight Associates together with the branding team at Alt Group.


The theatrical drama of the industrial building and the goal-focused fitness regimes are expressed and enhanced in the studios with cinema-quality audio visual aids. For example, The Trip, a new 45-minute cycle experience, features a tiered theatre design, a huge screen and purpose-created videos broadcast with five projectors.


The other two new Les Mills programmes for which this space is custom-designed are Ceremony, a 45-minute functional training workout, and Conquer, a complete boxing workout.


With the hard, functional training regimes and focused workouts that are a growing trend according to Les Mills research, comes facility wear and tear. For this reason, the designers and the innovation team at Les Mills had to implement only ideas and design components that would withstand the constant, hard use.


The need for immersive experiences, the growing trend of functional training, and the desire to create a visually distinctive brand, made the process more difficult but also resulted in a more cohesive experience. The need to balance several strong needs has visibly helped focus the brand and the interiors, and forced an outcome that is bold and clear.


The Victoria Street facility is a test facility for the three new functional fitness programs and the new space design. Both will be gradually rolled out in other Les Mills locations in New Zealand.  Tuija Seipell.

The post Les Mills Fitness Club, Auckland City, New Zealand appeared first on The Cool Hunter.


Buff Nail Studios, Brighton – Melbourne, Australia

Buff Nail Studios is located in a non-descript commercial building on Church Street in Brighton, an affluent coastal suburb of Melbourne about 10 kilometres from the central business district. This is a pilot location to launch the Buff Nail Studios brand. A powder-blue door leads downstairs to the nail boutique that is a renovated, compact, 79 […]

The post Buff Nail Studios, Brighton – Melbourne, Australia appeared first on The Cool Hunter.

Read More »
HQ Magazine

AskHQ: Living out

Q: Can my horse live out? Answered by Charlotte Bastiaanse A: Before domestication, horses used to live out throughout the day and night. Nowadays, horses are generally, at least in South Africa, turned out during the morning and brought back into their stables in the late afternoon. Some yards, however,

Read More »

Audemars Piguet Showroom, East Hampton, Long Island – New York

Architect and designer Lula Galeano, founder of New York-based Studio Galeón was no stranger to the Swiss luxury watch brand, Audemars Piguet when she was asked to design the brand’s East Hampton showroom on Long Island, New York. Studio Galeón had just completed Audemars Piguet’s offices in Wynwood, Miami, that house the

Read More »
HQ Magazine

River Bend Horse Trails

Thanks to Nadia from River Bend Horse Trails for answering our questions! Check out their info below: Where are you based? We located in Elands Rivier in the Eastern Cape just 20km from Uitenage and 30km outside Port Elizabeth. We are right next to Cocks Comb Mountain in the Elands Rivier

Read More »

Church Point House, Sydney, NSW, Australia

Several features delight us in this compact Church Point residence in Sydney, Australia. Its location is one of them. The house looks toward Sydney’s Pittwater that is bordered on one side by Australia’s second-oldest National Park, Ku-ring-gai Chase National Park, and on the other by the beautiful peninsula. Church Point is a suburb in the […]

The post Church Point House, Sydney, NSW, Australia appeared first on The Cool Hunter.

Read More »