Khromis Eye Wear, PoHo, Hong Kong

Khromis1

Khromis eye wear is located in PoHo, one of Hong Kong’s hip neighbourhoods-to-watch, a cul-de-sac of Po Hing Fong Street in Sheung Wan.

The sleek yet inviting boutique is 812 square feet (75,5 sq. metres) in size, but seems much larger due to the clever use of mirrors and lighting.

Khromis3

Hong Kong-based A Work of Substance created all of the components of the brand including interior design, graphic design and packaging.

Forbes has described A Work of Substance’s founding partner, Maxine Dautresme, as “Mr. Catch-Me-If-You-Can”  due to his globe-hopping childhood, later education and work.
Khromis7

Gathering inspiration and influences from Brazil, Korea, Japan, France, Monaco and the US, Dautresme has become an influencer in the revival of Hong Kong’s past and in the creation of its future.

His British, retro and global perspectives, as well as his interest in lighting, are all visible also in the Khromis project.

Khromis5

In the interior, the designers have used mirrors and reflecting surfaces to create perspective and reflections, and to direct light to the eyewear on display.

As customers are measured and then guided through the selection of in-stock and bespoke styles and materials, they can enjoy a cup of Hazel & Hershey Coffee Roasters’ coffee off the boutique’s own coffee bar.

KhromisWe love the curving, dark wood, the hard surfaces and the slim profile of the furniture. It all creates a sense of old-world craftsmanship and meticulous attention to detail, even a slight retro ‘clinical’ feel of old apothecaries or barber shops. But it all looks modern and current and it hangs together beautifully. Khromis4

And that’s what we love most about this project. We love the consistency of the brand’s physical components – from the physical store exterior and interior to the fixtures, packaging and product detailing, the brand seems to speak one language.

Khromis2

Of course in the world of exclusive designer eyewear, the in-store service and the pre- and post-sale experience is what in the end determines the brand experience for the customer. But a very promising physical envelope is definitely here. Tuija Seipell.

khronis6

 

The post Khromis Eye Wear, PoHo, Hong Kong appeared first on The Cool Hunter.

http://thecoolhunter.net/khromis-eye-wear-poho-hong-kong/

Leave a Reply

Abbi Kyffin

~A NEW ERA~

Hey everyone I didn't know what to call this video but here it is featuring some clips of my last few years in South Africa before I moved to England to pursue my goals in the international showjumping circuit. Hope you enjoy

Read More »
HQ Magazine

Stretching videos by Ice Man and the SA Lipizzaners

Here is the introduction to the series of videos we will be running over the next few weeks on stretching for the horse. Thank you…
The post Stretching videos by Ice Man and the SA Lipizzaners appeared first on HQ Magazine. https://horse.co.za/stretching-videos-by-ice-man-and-the-sa-lipizzaners/…

Read More »
HQ Magazine

AskHQ: Bucking bronco

Q: My horse has recently started to buck and buck. We’ve just checked his saddle and the saddle fitter can’t find anything wrong with the…
The post AskHQ: Bucking bronco appeared first on HQ Magazine. https://horse.co.za/askhq-bucking-bronco/…

Read More »
HQ Magazine

AskHQ: Wiry-haired friesian

Q: My Friesian has the most wiry mane and tail. Is there anything that I can do to improve the texture of his hair? A:…
The post AskHQ: Wiry-haired friesian appeared first on HQ Magazine. https://horse.co.za/askhq-wiry-haired-friesian/…

Read More »
HQ Magazine

AskHQ: Importing goods

Q: How long does it take to clear imported products through customs? We want to buy some tack online and have it brought to South…
The post AskHQ: Importing goods appeared first on HQ Magazine.

Read More »